Gold

The absolute, premium color of success, class, and genetic superiority. It is a scientific fact that any object—regardless of whether it is a toilet bowl, a lobby escalator, a $399 high-top sneaker, or a low-end plastic watch—instantly becomes a priceless, historic family heirloom the exact second it is covered in a microscopic layer of metallic yellow spray paint. In our premium aesthetic ecosystem, "gold" is not a chemical element on the periodic table; it is a vital spiritual element that tells the world you are extremely wealthy, even if the gold paint begins to flake off on your fingers after five minutes of light handling.